In order to get to one finish line, you have to make the decision to be part of the race. No one will understand the value you bring to the business table until you decide to show it to them. You may have to run the race a number of times in order to contend…. [Continue Reading]
Getting to one Finish Line. Together!
Insecurity Doesn’t Sell
Selling to decision makers can be a daunting task. Are you selling from a position of confidence or insecurity? Scenario 1. In selling to technical decision makers, you over-use marketing communications materials as a crutch for your selling insecurity. You think the marcom stuff makes you sound knowledgeable. To a skeptical technical decision maker, these… [Continue Reading]
This Team has Your Back
There are not enough hours in your day to deal with the tactical fire-fighting that drops into your lap on a daily, if not hourly basis. How to meet revenue demands: payroll, rent, raw material purchases, project deadlines, you name it. How to sell even though you are short-staffed. This stuff makes you short-sighted, defensive,… [Continue Reading]
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