What does your company’s IoT Value Proposition sound like? Today’s Internet of Things (IoT) manufacturing ecosystem mandates new value propositions leveraging the impact of data from your machinery, software and services on client value creation and business outcomes. How does your current value proposition fit into your connected customers’ smart, data-driven manufacturing environments? Perhaps it… [Continue Reading]
Do You have an IoT Value Proposition? Is It time to Rethink?
Value Proposition Shift Happens
Value proposition shift happens to the best of us. Our businesses grow. We expand our areas of expertise. We learn to articulate “what we do” in a more impactful and relevant manner. We attract a higher caliber clientele whom we enjoy collaborating with. Value propositions describe, honestly and accurately, the tangible benefits customers receive from… [Continue Reading]
What’s Your Corporate Culture Value Proposition?
A corporate culture value proposition articulates how your organization’s building blocks and your engaged employees create and drive value – not only through your own organization but also into your customers’ organizations. There are multiple definitions of the term “corporate culture”, I always return to MIT Sloan School of Management Emeritus Professor Edgar Schein’s seminal… [Continue Reading]
Marketing Barking your Value?
Are you marketing barking up the wrong tree regarding value articulation? Value articulation is critical to driving revenue through your firm. Do you outsource marketing without a second thought because you are too small or shorthanded or too busy or just don’t care? Think again. In your mind, your firm is too busy creating manufactured or engineered… [Continue Reading]
You are your company’s Value Proposition
Who “owns” your company’s value proposition? From an intellectual property perspective, of course, the company owns their value proposition and their brand. Yet value propositions are effective and impactful because of the people behind them: people like you. When working with startups and small to midsized businesses, it’s a mess when we focus on value… [Continue Reading]
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