The stories clients need to hear are about the stuff they need to know. So we get to where we need to go. Together. One millimeter at a time. Are you playing it safe, altering your business and use cases, and your HR and design team stories? So you dance around topics which should be… [Continue Reading]
Telling Stories Clients Need to Hear instead of Want to Hear.
Are You a Trusted Client Retention Specialist or a Generalist?
Do you see yourself as a trusted client retention specialist or simply a generalist? In fact, do you even perceive yourself as having any type of role retaining clients? Because, here’s news. Regardless of whether you actively acquire clients, or not, you impact client retention. And, these days, the impact you make on a client’s… [Continue Reading]
Purge Yesterday’s Storytelling Habits for Virtual Audiences
By now, most of us are attending far more virtual meetings and presentations than we ever dreamed possible. With our days open 24/7 across global time zones, the assumption is that we all are “on call.” However, what isn’t “on call” are our levels of attention, energy and engagement. Because the more virtual we become,… [Continue Reading]
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