How good are you at telling your own professional story? First, do you rely on your job titles, academic degrees, your linear progress up the promotional food chain of an organization as proof of your story? Customers may not have a clue what any of these accomplishments signify, for them. Then, is the story you… [Continue Reading]
Help tell Your Professional Story with 6 of My Blog Posts
Are you outsourcing or insourcing company storytelling?
When you outsource, instead of insourcing company storytelling, you put yourself in the hands of others. To tell your stories. Often, the people telling your stories are employees of outside agencies. And these agencies produce lots of marketing and sales oriented materials. For lots of organizations and associations in your industry. As a result of… [Continue Reading]
Who are the Smartest People in Your Organization?
The smartest people in your organization have compelling stories to share. Plus, they are a treasure trove of knowledge. Do you know who these individuals are? Often, these employees do not have fancy titles or pay grades. Also, they have not earned advanced academic degrees. Then, these individuals cross all workforce generations. Do you include,… [Continue Reading]
Why Selling Pressure impedes Service Delivery Quality
Adding selling pressure to the functional responsibilities of front line and back end service teams can backfire. First, these teams are not hired, or trained, to sell. Next, these teams may not have time to sell effectively, especially when actively serving customers. In taking my storytelling speaking programs and workshops to organizations and associations like… [Continue Reading]
2 ways Customer Skepticism erodes Customer Confidence
When your story is all about customer skepticism, then prospective customers do not do business with you. Because, for starters, they compare stories with your former customers. If you want to perpetuate customer skepticism, instead of customer confidence and repeat business, here are two sure-fire ways to achieve this outcome. If you want to change… [Continue Reading]
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