Building an internal storytelling network is an essential component of compelling storytelling. Not only does your network help retain customers. Also, your internal network helps retain each other, specifically. And your workforce, in general. Why? Because we often associate storytelling with a single person and a single voice. Yet, the story being told may not… [Continue Reading]
Why An Internal Storytelling Network yields more than Stories
Are Our Word Choices preventing Us from Telling Our Story?
Do our word choices for telling stories engage, delight and convert colleagues and clients? Or, do our word choices make listeners feel like they are not invited to become part of the stories we tell? Word choices make a difference for just about everything we do, as Professionals of Worth. It’s just that something peculiar… [Continue Reading]
Cupcake Storytelling Strategy is not a Client Snack, Part 2
When companies adopt a cupcake storytelling strategy, clients can dismiss the stories you tell as unimportant and insignificant: to them. Lovely little snacks instead of a substantial, relevant and valuable meal: to them. As business leaders, do you tell only half the story that needs to be told? Because you ignore or dismiss the importance… [Continue Reading]
Does Cupcake Sprinkles Storytelling convince Clients? Part 1
Is your cupcake sprinkles storytelling strategy convincing clients to do business with you? The purpose storytelling serves is more than business garnish. Do you simply throw various business scenarios over the wall, at marketing and public relations professionals? The same way you always have done? Are you leaving your company’s storytelling in their capable hands,… [Continue Reading]
Why Professional Communication is impeded by Your Biases
All of us have professional communication habits. And these habits, both consciously and unconsciously, can reflect our professional biases. Biased behavior often reflects professional baggage created by embarrassing, humiliating or toxic encounters with clients and colleagues. When professional bias and baggage influences our professional communication, everyone is impacted. Leaving these biases unaddressed creates lousy employee… [Continue Reading]
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