Developing a What You Do Story is critical to serving and retaining internal and external clients. When you connect the story of what you “do,” inside the organization, to what everyone else “does,” something interesting happens. First, you start to better serve one another. Because your own responsibility and accountability now extends beyond the confines… [Continue Reading]
The What You Do Story is Key to Retaining Clients
Why is Your Job Title Your Entire Professional Story?
When your job title becomes your entire professional story, you feel your title “speaks for itself.” That the professional title on your business card, your e-signature, on your name plate, conveys an entire explanation of who you are, what you do and how you create value for colleagues and clients. Job titles are a bunch… [Continue Reading]
Are Customer Acquisition Stories also Customer Retention Stories?
What do your customer retention stories sound like? Can you rely on the same stories you told to acquire new customers, to also retain them? As the saying goes, what got you to where you are today may not get you to where you need to go, tomorrow. Do you know the story of what… [Continue Reading]
Why An Internal Storytelling Network yields more than Stories
Building an internal storytelling network is an essential component of compelling storytelling. Not only does your network help retain customers. Also, your internal network helps retain each other, specifically. And your workforce, in general. Why? Because we often associate storytelling with a single person and a single voice. Yet, the story being told may not… [Continue Reading]
Are Our Word Choices preventing Us from Telling Our Story?
Do our word choices for telling stories engage, delight and convert colleagues and clients? Or, do our word choices make listeners feel like they are not invited to become part of the stories we tell? Word choices make a difference for just about everything we do, as Professionals of Worth. It’s just that something peculiar… [Continue Reading]
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