How will you provide value to clients throughout 2022? Will your strategy yield occasional rather than continuous value? Some of you are always-on, hard-charging professionals. Others of you are more laid-back. However you are just as diligent and proficient about best serving client needs. Either way, value creation and delivery leverage whether you truly understand… [Continue Reading]
Do You Provide Occasional or Continuous Value to Clients?
Cupcake Storytelling Strategy is not a Client Snack, Part 2
When companies adopt a cupcake storytelling strategy, clients can dismiss the stories you tell as unimportant and insignificant: to them. Lovely little snacks instead of a substantial, relevant and valuable meal: to them. As business leaders, do you tell only half the story that needs to be told? Because you ignore or dismiss the importance… [Continue Reading]
The Story of Why You Prefer working in Departmental Silos
Well, isn’t the answer to the question obvious? Working in departmental silos is very, very comfortable. And comforting. And the story you tell is very predictable. Consequently, you feel most secure when surrounded by professional peers, rather than thrown into a cross-discipline group of colleagues. Yet the key to your professional success is whether, or… [Continue Reading]
Who are the Smartest People in Your Organization?
The smartest people in your organization have compelling stories to share. Plus, they are a treasure trove of knowledge. Do you know who these individuals are? Often, these employees do not have fancy titles or pay grades. Also, they have not earned advanced academic degrees. Then, these individuals cross all workforce generations. Do you include,… [Continue Reading]
Why Technical Decision Makers tune out Right Brain Professionals
Any right brain professionals who have conversations with technical decision makers know one thing. These decision makers are skeptical: of everyone and about every presentation and conversation. Why? Their careers depend on their skepticism. Technical decision makers must make the right decision based on the right information. Otherwise, engineered outcomes and data models fall short… [Continue Reading]
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