Simple, extraordinary storytelling is generating right now. Well, here we all are. Together. Dealing with an unprecedented health scenario which impacts absolutely every aspect of our lives. These, indeed, are extraordinary times. In fact, these times will permeate the stories we tell for the rest of our lives. What are the stories you currently, perhaps… [Continue Reading]
Extraordinary Times require Simple Extraordinary Storytelling
8 Thoughts about Hiding Your Head in Business Strategy Sand
There’s a whole desert of business strategy sand out there. Waiting for you to hide your head in. Why? Because tomorrow’s business strategies are overwhelming. And, you tend to think about the entire strategy, simultaneously. Instead of pondering the smallest decision you can make, today, to get you to where you need to go: tomorrow… [Continue Reading]
When Company Culture creates Limited Professional Stories
When company culture creates limited professional stories, employee experience is not as positive as it could be. At least, for employees who want to grow beyond their current roles. Consider whether some employees can take on more responsibility. Next, assess whether their current roles provide those opportunities. Then, evaluate whether their employee success hinges on… [Continue Reading]
Packing More Than You Can Deliver into Your Sales Story?
More Than You Can Deliver storytelling is easily dismissed as both incredible as well as un-credible. First, you promise to deliver products, solutions, services and programs exceeding your professional capabilities. Then, your promises surpass your organization’s workforce, as well as manufacturing and assembly, competencies. Pursuing those carrots, and lucrative client opportunities, leads you down a… [Continue Reading]
Leaving Small Business Storytelling up to Customer Feedback?
Small business storytelling leaves your company vulnerable. Especially, if you depend on customer feedback as a resource for stories. First, not all customers post their feedback, either on your own website or on review sites. As a result, stories can be biased. Then, what information do customers convey to the world? Because you rely on… [Continue Reading]
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