Does your client retention strategy boldly leverage the value of stakeholder diversity? Or alternatively, is your client retention strategy boldly all about you, as your clients’ rock star? After all is said and done, bold client retention is not a solo act. Most importantly, client retention is not accomplished by individuals or teams who work… [Continue Reading]
A bold Client Retention Strategy leverages Stakeholder Diversity
What Type of Professional Legacy are You creating?
Ever consider the type of professional legacy you create? As you strive to meet an organization’s KPIs for the functional role in which you serve? As I deliver my speaking programs on storytelling for STEM professionals and left brain thinkers, attendees frequently tell me they are something more than their job descriptions. And, they think… [Continue Reading]
To retain Your Customers retain Your Employees First
Do you retain employees as a critical part of your customer retention strategy? Or, are your (especially) front line employees considered to be disposable? Easily-replaced commodities in a numbers game? I recall a bunch of client conversations I had as a sales newbie. Here I am, trying to get an in-person appointment with someone else’s… [Continue Reading]
3 Reasons why Post Sale Execution Experience Succeeds or Fails
Post sale execution experience makes or breaks customer experiences. Why jeopardize customer loyalty, success and retention by making assumptions about what happens next? When, in fact, nothing is happening, at all. Or worse, something in-between. First, when introducing new products and services to existing customers, details and nuances get lost in transition. Because we already… [Continue Reading]
Leveraging Experience Based Storytelling to retain Customers
Are you overlooking the power of leveraging your own experience based storytelling when working with customers? Well-crafted, well-told experience based storytelling creates customer experiences. Most organizations and associations relegate storytelling to internal marketing and PR resources. These internal resources, in turn, often outsource storytelling to content marketing professionals. And those content marketing professionals may, or… [Continue Reading]
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