Testimonials

“Babette presented a high energy, extremely engaging workshop on Customer Discovery for our multi-disciplinary, post graduate program. Her workshop methodology got the student teams thinking about their projects differently, even considering how to pivot, why and when. Babette immediately connected with the students and, more importantly, got them connecting with each other in considering various problem-solving scenarios. Overall, the students became more comfortable, confident and prepared to have business-building conversations with potential buyers on behalf of their specific projects. She received high ratings from the grad students, post-workshop. Babette is a great asset to any entrepreneurship program.” ~ John McIntyre, President Life Science Advisors

“Babette Ten Haken is a speaker that builds relationships and is genuinely interested in fulfilling the needs of your event. She was a Keynote speaker at the 37th ASQ Boston Quality Conference BOSCON 2018, where she engaged the audience and organizers even before arriving at the event. The organizing team was impressed with Babette’s willingness to help and her humble personality. Clients looking to increase value to their customers, by providing insightful content about the connections between businesses and customers, shall include Babette in their line up to blow them away.” ~ Franklyn Colmenares, Chair, ASQ Boston  

“Babette was a very dynamic keynote speaker at the recent Boscon2018 conference held at the Royal Sonesta Hotel in Cambridge MA. She gave a very professional and well prepared talk that kept the audience spellbound. She is a very experienced speaker and would be a great addition to anyone’s workshop or conference.” ~ Arnold Greenbaum, Co-Chair, ASQ BOSCON2018 Conference 

“Based on working with her for more than a year now, I’ve come to recognize Babette Ten Haken as one of a handful of top experts on the industrial Internet of Things (IIoT). She understands how IIoT technology drives down production and maintenance costs for manufacturers and, even more importantly, how it can provide organizations with a wealth of customer information. She speaks and writes about, as well as consults with, innovative manufacturers and technology companies. Her focus is how to use IIoT data to enhance customer experience and retention, and how to develop tech workforce HR strategies to capitalize on these new opportunities.” ~ Tom Pick, SEO and Digital Marketing Strategist

“Recently Babette spoke at Inforum’s A2Affinity Group about the power of storytelling for your business. Her presentation captured the hearts and minds of attendees immediately. Her compelling message about how to effectively “tell the story” of yourself or your business helped everyone in the room. Thank you Babette for inspiring us!” ~ Debra Power, Regional Board Member, Inforum

“I had the pleasure of working with Babette in September of 2016 when I hired her as a speaker for the FPSA Sales and Marketing Conference. Babette addressed the complex topic of “Customer Retention & the Art of the Second Sale – Moving from Sales Status Quo into Relevant Conversations for the Smart Manufacturing Plant”. Her presentation was excellent and tailored to our audience of food equipment manufacturers. Babette interviewed several members months prior to the presentation in order to fully understand the industry and their challenges. This extra effort on her part made a huge difference as she was able to deliver a presentation that resonated with our audience. I look forward to calling upon her expertise in the future to address issues/topics of importance for my membership.” ~ Dolores Alonso, Senior Director of Membership and Business Development, FPSA 

“I’ve known Babette since 2005. Over the years, we’ve discussed numerous approaches to business development. She has a fine strategic mind, including the ability to translate the big picture into the tactical components that need to be put into play to execute business development strategies for her client group.” ~ Jill Konrath, Sales Speaker & Author 

“Babette Ten Haken is a breath of fresh air: She brings considerable intellect, real life experience and out of the box thinking to the sales space, which is all badly needed today. Her unique writing style, which amply demonstrates her wordsmith skills, is compelling. As a senior member of the Top Sales World contributing team, Babette has been a considerable asset and I feel honored to have her as both a colleague and a friend. I can give her nothing less than my very highest recommendation.” ~ Jonathan Farrington, CEO, Top Sales World 

“We have worked with “B” for a number of years. She is very intuitive concerning our needs and limitations as a small business. Her word is her bond, and her effective sales approach is to squeeze out the maximum effectiveness for us -whether we use it effectively – or not. She and her associates worked hard, with us, to produce an expanded new website that we feel is EXCEPTIONAL, and is producing great results in this time of economic distress. BRAVO!!” ~ Dave Martin, Owner, Allied Window, Inc.

“Babette comes at the idea of sales from a completely different angle than anyone I’ve met before. For me this means she makes me stop and think about what I believe to figure out if it is the ‘best way’ (ditching the old paradigm of the right way).” ~ Lynn Hidy, UpYourTeleSales.com

“Sales Aerobics for Engineers Business Boot Camp – with Babette Ten Haken asking just the right questions – focused me on drilling down to the core elements of my business, optimized my processes, and helped me create a new business model. Babette assessed what was working, identified what wasn’t, and helped to frame up the tough decisions I needed to be making. The Boot Camp experience truly provided clarity in purpose and direction for my business. I look forward to continuing to work with Babette as my business grows.” ~ Karen Corliss, Denver Mini Maker Faire

“Babette provides valuable knowledge into the sales process and how it applies to the needs of new product development, entrepreneurial ventures and start-ups. In understanding this relationship she provides insight into bringing all the stakeholders, both technical and non-technical, to the table for a common conversation about product strategy, sales structure and organizational theory. Ultimately leading to an environment for successful business growth.” ~ Keith Bradt, Sales Manager, Crescent Industries 

“Babette strategically designed our Business Model and not only met my expectations she went above and beyond them. I would recommend Babette to anyone who needs expert advice and would like to work with a pioneer in her industry. She thinks outside the box and makes you as a business owner look at every angle in planning for the future.” ~ Danya Chandler, President, Connective Design, Inc.

“Babette served as NSF Innovation Corps mentor for my team from MIT. She offers an innovative and collaborative approach to helping technical and academic professionals understand the business development process. Her comfortable working knowledge of the Business Model Canvas helped our team focus on product development and positioning, and market and channel partner identification. I strongly recommend Babette as your coach, mentor, and guide.” ~ Karin Roesch, Scientist, MIT Media Lab

“Babette is a fabulous resource for companies and entrepreneurs who want to improve their sales and business development strategy, tools and processes. She is brilliant, professional, personable, articulate and a great partner who truly cares about her clients.” ~ Amy Cell, President, Amy Cell LLC Talent Acquisition

“Over the past year, I’ve worked with Babette as a sounding board and advisor to my startup, SalesCircles, and now, Hushly. She effortlessly facilitates collaborative discussion, moving between technical and non-technical, sales and marketing to engineering. That’s a unique skill set! I strongly recommend you consider Babette as your startup strategist and mentor. She brings a solid understanding of what works, and what doesn’t, in today’s competitive business and startup landscape.” ~ Geoff Rego, CEO, SalesCircles

“There are not many people who can get engineers and non-technical professionals talking to each other let alone being more productive. Babette does that. Her blogging and discussion forums on LinkedIn have opened the eyes of many professionals and they provide a great reference to go by in future discussions. I was also fortunate enough to preview her book, DO YOU MEAN BUSINESS, and it is a must-read. Babette is a consummate professional whom I look forward to following as she continues to be successful in her career.” ~ Ben Matthews, P.E., Airforce Division Manager, Atkins

“I have been fortunate enough to have her as a mentor in the Master of Entrepreneurship program. Babette is a great coach who stayed fully involved in our project. She not only showed direction but also got her hands dirty in times of need. She is a patient listener and an inspiring speaker. Her strong experience in sales makes her extremely competent in understanding the subtle delicacies of inter-disciplinary relationships and playing a phenomenal role in facilitating effective communication between the stake holders. She demonstrated a strong understanding of cutting edge biotechnology research and complex business models followed in the industry. I have learnt a lot from Babette and see her as a valuable addition to any inter-disciplinary team or an advisory board.” ~ Arjun Gupta, Venture Fellow, Mercury Fund

“Babette really ‘gets’ the challenges technicians/engineers face when going into business. Just having a great product is just one of the many boxes you need ticked when starting a business. From my conversations with Babette, she appears to know all the other boxes to tick.” ~ Tessa Stowe, SendOutCards, The Revolution of Kindness

“Babette Ten Haken clearly understands how to translate the technical into the practical (and actual) of business development. Her work as a coach and Mentor for the engineers in the Michigan Clean Energy Venture Challenge has resulted in student entrepreneurs transitioning into entrepreneurial business people. Her work as a Mentor in Tech Arb, the University of Michigan Venture Incubator, has also been outstanding, in that she presents real-life situations, dialogues and no-nonsense outcomes in which our young entrepreneurs can participate in the realities of business development in today’s global economy. She does this so naturally with our students. Think what she can do for your business.” ~ Norman Rapino, Executive Director, Rocket Innovations, University of Toledo